With the development of the pre-pack marketin India, the company IG International saw an opportunity to develop its ownpre-pack in the Indian market. According to Chairman Tarun Arora, “The marketis huge on pre-pack and consumers are very responsive to it. Unlike when theproduct is sold loose, pre-pack provides extra value and it also gives you anadded opportunity to offer something different and to establish a brand.”
He assures that IG International enforces verystrict protocols in terms of quality. “We scan each and every piece ofkiwifruit based on their shape, color & pressure before it goes into theIG box. We have invested heavily on skilled labor and infrastructure and inthe next couple of weeks we’ll be opening our second kiwi packhouse, as well.”
Another key to the success is the fact that they have an extremely strong supplier base fromthree origins. "We work with multiple suppliers, so that we are never short onfruit. We are working closely with our suppliers and making sure they'remeeting the requisite quality standards. This also allows us to be extremelycompetitive in terms of prices,” says Tarun.
Plenty of IG International’s investments arealso going to promotions. “We just launched a campaign called “Kiwolution”, as wewant kiwifruit consumption to grow in India. Kiwis are a superfood with a greatnutritional profile and consumers are now learning to appreciate that, especiallyconsidering dengue is common in India. Our prices are also very competitive.Our motto is: start the kiwolution and make it affordable, so that we can reachthe masses in India.”
Arora is confident they’ll be able toachieve this, as he states that IG is the only company with end to end controlof the supply chain in India. “We have our own reefer trucks, containers, trailers, wholesale outlets, cold storage facilities and packhouses, and thishelps us cut costs and deliver quality right to the consumer. We are extremelyconfident in our supply chain and believe to be in a very strong position todeliver the best quality produce at the most affordable price,” he concludes.
For more information:
Tarun Arora
IG International (India)
Tel 009122-66272-000
Fax 009122-66272-084
Email tarunarora@iginternational.net
Website www.iginternational.net