Cherry campaign Fraga has begun

For the second year, the Namisweet brand will have QR codes on their labels. "We provide consumers with all the possible information of our fruit through the QR code system that we implemented last season and in each package. With it, consumers can check from any mobile device the fruit's traceability, the harvest date, when it was handled in the packaging centers, in what plot it was grown, what techniques were used to grow it, and the fruit's characteristics, among other things," he added..

For more information: