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Fruitocracy®
Dole launch squeezable fruit pouches
Dole's new easy-serve fruit pouches Fruitocracy® are available in two sizes and intended to appeal to all ages. Each 4.8 oz pouch provides a ½ cup serving of fruit for USDA Child Nutrition Programs. Each 3.2 oz. Dole Fruitocracy supplies ¼ cup of fruit and meets Smart Snacks in School requirements. Tasty fruit, vibrant packaging, and messaging appeal to youthful consumers, giving them a fruit snack with options that fit individual preferences.
Made from natural fruit, Dole Fruitocracy is gluten-free, and contains no refined sugar, no high-fructose corn syrup, no genetically modified (or engineered) ingredients, and no artificial flavors. The bright, BPA-fee packaging calls out the flavors with colorful fruit icons: Apple, Apple Banana, and Apple Pineapple in 4.8 oz pouches; and Apple Strawberry, Apple, and Apple Mixed Berry in 3.2 oz pouches.
Fruitocracy is aimed to be a convenient, grab-and-go snack for kids, ‘tweens and teens or an easy, healthy fruit snack for adults.