Rhubarb is not just for pies and preserves anymore. This tart vegetable is making a comeback, thanks partly to retro-chic food trends and home-canning popularity, but mostly to the juicing trend.
In addition to classic dishes like strawberry rhubarb pie and preserves, shoppers are adding rhubarb to their vegetable and fruit juice blends for its refreshing tartness.
“We see more demand for rhubarb every year and even more requests for the organic variety,” Alex Jackson, senior account manager and organic product manager at Frieda’s Specialty Produce. “We have a great supply with gorgeous color this year to answer that demand.”
Display organic rhubarb in your wet rack near other juicing vegetables, like carrots and beets, with signage to boost impulse buys.
U.S.-grown organic rhubarb is available from Frieda’s Specialty Produce now through July. Conventional U.S. product is available now through September, and Holland import season starts in November or December.
For more information:
Oakley Boren
Frieda's Specialty Produce
+1 714 733 7660