Oranfrizer celebrates 18 years of export to Japan

Oranfrizer will exhibit at the Wine & Gourmet showcase in Tokyo, from April 13th to 15th, and will celebrate 18 years of exports in Japan, a goal reached year after year, focusing always on the high quality "made in Italy". The company exports all year round, 100% Sicilian NFC citrus juices enlarging the items more and more: PGI Sicilian blood orange, conventional blood orange, organic blood orange, mandarin, lemon, organic citrus mix.

Starting in 1998, the flow increased and since 2006 a million pieces have been exported every year with a stable trend and light variations due also to new competitors in the market.

The exportation trend in Japan. Click here to enlarge.

Oranfrizer data

Thanks to the European Project "Delicious – Freshness from Europe", Oranfrizer exhibits in Wine & Gourmet, organized by Koelnmesse Pte Ltd, and in simultaneous with FABEX, Dessert, Sweets, Bakery & Drink Festival, PB-OEM, Japan Meat Industry Fair, Japan Noodles Industry Fair, Halal Market Fair, will attract lots of food&beverage sector operators.

"Japanese consumers focus on high quality diet habits and we support them also with seminars, workshops, tastings", claims Mr. Michael Dreyer, vice president of Koelnmesse Pte Ltd.

More than 75,000 visitors are expected (figures of 2015 venue); apart from Italy, another 7 pavillons out of 15 represent countries such as: Georgia, Germany, Spain, Portugal, Thailand, South Africa and Australia.

Oranfrizer, in 2007, won the prize "Grappolo d'Oro" for its promo actions in Japan and in the past it was the first company to ship fresh oranges but the very long transit time (about 40 days) inhibited it.

Oranfrizer have been shipping the full line of Sicilian citrus for eight years to the Japanese industry at - 18 ° C; in Japan they are used for creating the highest quality ingredients for several high level pastry products. The sweets made from blood oranges, mandarins, lemons and grapefruit are perceived as precious specialties, and importer valorizes their origin and quality.

The marketing investments involved Italian and Japanese technicians in the nutritional area to make consumers aware of the precious anti-oxidant orange effect, cooking seminars to share wide the Sicilian fruits in recipes, bartenders to create new and colorful cocktails – all elements to connect the product origin with "health and taste" thanks to its richness in Vitamin C and anthocianins.

The Japanese market represents the ideal target for the healthy conception, with consumers careful towards modern, healthy and quality diet habits.