Wada Farms is the newest addition to The Produce Mom Family of Partners. The partnership will focus on the Wada Farms & Dole branded Potatoes, Sweet Potatoes & Onions.
“Wada Farms is well-aligned with The Produce Mom’s focus of serving households, schools, and the fresh produce industry with change-agent marketing,” explains Lori Taylor, President of The Produce Mom. “Interest in Potatoes and Sweet Potatoes, especially, is on the upswing among our fans and followers – we see it in our web analytics as well as our social media conversations.”
“The Produce Mom is a noble voice for the fresh produce industry, a marketing force rooted in the supply chain” explains Eric Beck, Director of Marketing for Wada Farms. “The humble nature and intrinsic value of The Produce Mom’s messaging is a great extension of our company culture. We look forward to working in partnership with The Produce Mom as well as the many respected brands of The Produce Mom Family.”
Look for the new partners to start collaboration in early April. The Produce Mom and Wada Farms are currently working on an e-book as well as Summer Grilling and Holiday Entertaining campaigns. With The Produce Mom’s growing presence in schools and student organizations across the nation, the partners also plan to advocate for the US Potato Board’s Potatoes Raise The Bar campaign.
For more information:
Lori Taylor
The Produce Mom