AICR’s 2016 public awareness campaign, Cancer Prevention: Together We Can campaign, reached millions of Americans during Cancer Prevention Month, thanks in large part to the generous support of Yakima Fresh, a partnership of fruit growers, pickers and shippers based in the Northwest U.S. Yakima Fresh Director of Marketing and Business Steve Flashing visited the AICR office in Washington DC to meet the staff and present a $50,000 check.
AICR CEO Kelly Browning accepted the check and expressed his deep gratitude for Yakima Fresh’s commitment to cancer research. “Our research continues to show that diets high in whole foods -- like those grown and produced by Yakima Fresh – help protect against cancer,” said Browning. “All of us at AICR are hugely grateful for this support, which has fueled our 2016 awareness campaign to reach more people than ever.”
AICR also thanks NutriSavings for its campaign support, whose nutrition database and mobile app connect employees' healthy shopping decisions with financial incentives and educate them on nutritious choices. The campaign owes its success to the many health organizations who joined and shared it's life-saving information.
During the month AICR’s CAN PREVENT public service announcement ran on over 256 television stations and 13 national networks, including CNN, Bravo, Lifetime and FOX News. It aired as often as 2,100 times a week – more than twice as often as the previous year. Traffic to the CAN PREVENT mini-site also doubled 2015 numbers, with over 54,000 visitors coming to the site to find tools and information they can use in lowering cancer risks.
The media played a key role in the campaign, as news of the campaign was picked up by the New York Daily News, Healthline, Newsmax, and over 60 television stations across the country. In all, over 55.7 million Americans learned of the campaign through news reports.
AICR reached over 3 times more people via its own social media channels than it did in 2015, and was delighted to lead a partnership of 30 like-minded organizations, who gave the CAN PREVENT message a huge signal boost by carrying it to their audiences via social media.
“The generous support of Yakima Fresh has helped millions of Americans learn about the research showing that they can take steps to lower their cancer risk,” said Browning. “We look forward to a long and mutually beneficial partnership, one with the real potential to save American lives.”
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