Cauliflower and chicory
"In our current society the consumer has a busy existence, mainly filled with work, family life and free time activities. Often the time to cook extensively is lacking. BelOrta plays into the trend towards healthy food that has to be on the table quickly and easily with a number of innovations. Certain products or packaging are aimed at the changing demographic, more but smaller families," says Sofie Lambrecht, division head of marketing at BelOrta. "We have revived cauliflower and broccoli by pre cutting it and presenting the roses in an attractive packaging. In chicory the consumer also has to do less, as the Chicoleaves are now available, a bag filled with loose mini chicory leaves."
Sofie Lambrecht with a new weckpot packaging for tomatoes. To her left the peeled asparagus and cauliflower roses.
Peeled asparagus
Another product presented on the Wall of Innovations is the packaged peeled asparagus. "This is easy for both consumers and catering companies. Many look forward to a real seasonal product like asparagus. But peeling takes up a lot of time. Fresh locally grown asparagus that has already been peeled is therefore ideal for this audience."
Duo pepper
BelOrta is adding a new small packaging to the pepper assortment besides the traditional traffic light packaging. The Duo pepper contains a red and yellow pepper in a handy packaging for two. The peppers are size sorted, which means you have a very nice uniform presentation. The Due pepper ensures that retailers and speciality stores can diversify their vegetable range.
The Wall of Innovations during Fruit Logistica 2016.
Test period
Sofie indicates that new ideas aren't always solidified. "We don't just introduce them without evaluation, products or packaging. There is a lot of time in the consideration and decision. There is also a test period to see if customers are interested. We also presented these products during the Fruit Logistica to see what does and doesn't catch on. One innovation grows up to be something great. The next remains a niche."
For more information:
Sofie Lambrecht
BelOrta
Tel: +32-(0)15 56 5292
sofie.lambrecht@belorta.be
www.belorta.be