Cherries are now one of the fruits and vegetables in Australia being acquired by Chinese purchasing agents.
These purchasing agents, buying on behave of their friends and families in China, often rely on unofficial websites in Australia to buy bulk goods, and fresh food and produce is gradually being included in the shopping lists.
Cherries, mangoes, and peaches are among the fruits in demand.
Reliable suppliers and shipping services together would be the game changer unleashing even further Chinese consumers' appetite by buying through overseas purchasing agents.
As compared to buying foods with certifications in conventional shops, Chinese consumers have more trust in their overseas purchasing agents.
Australian producers are optimistic about future sales. In June 2015, China and Australia signed a free trade agreement, the high taxes on food export will be phased out.
However, air freight remains a big obstacle, according to Simon Boughey, CEO of Cherry Growers Australia. If air freight services can catch up with demand, the export of cherries to China could grow exponentially.
"The demand is there, but we just cannot meet the demand without reinforcing the supply of air freight services."
Source: IT168