True to its name, the raspberry variety Adelita, named after a Mexican heroin and produced and registered by PLANASA, has been a huge hit at the latest edition of Fruit Logistica. The large halls of the Berlin fair were filled with the colour and flavour of this excellent variety, which has attracted the attention of the visitors.
No better stage than Fruit Logistica for the international presentation of PLANASA's new flagship product: Adelita, which has been the result of its R&D work in the field of raspberry variety improvement programs, carried out at the company's own research centre in Cartaya, Huelva.
Adelita stands out not only because of its organoleptic qualities, but also for its flexibility when it comes to the planning of the crops, which makes it possible for the fruit to be available 365 days a year. These characteristics are leading to a growth in demand in America, Europe, Africa and even Asia.
During the three days of Fruit Logistica, PLANASA handed out 380 kilos of Adelita, with everyone, according to the firm, 'falling in love' with its taste, texture, large size and nice colour. The stand has been a meeting point for the producers and distributors who are part of the exclusive clubs that have been created to protect the quality of the variety from its planting until the moment it reaches the final consumer.
"We've had three really intense days and the stand has turned out to be too small to be able to talk to each and every one of the many people who have shown interest in Adelita and other varietal programs in which PLANASA is working. These have also been days of celebration, toasting and congratulations for the worldwide success of the Adelita," affirm sources of the Navarre company.