National Watermelon Month is taking place for
the first time in New Zealand, kicking off this week.
A month long celebration of one of the nation’s most
popular summer fruits is planned. Led by LeaderBrand, a Kiwi owned producer of fresh fruit and vegetables,
a number of initiatives have been planned to help New
Zealanders take part in the celebrations.
“We chose February for National Watermelon Month because it’s such a great time to use this iconic New Zealand summer fruit,” says Bevan Roach, LeaderBrand Marketing Manager. “The summer weather means that the watermelon harvest is in full swing, and you will notice the price coming down as supply goes up.”
Starting from this week, New Zealanders will be encouraged to take part in National Watermelon Month through a series of contests and giveaways on Instagram and Facebook. Prizes will include supermarket vouchers and watermelon seeds so fans can have a go at growing their own from scratch. On top of that, food bloggers will be able to enter their watermelon themed recipes into a special competition during National Watermelon Month.
Please visit instagram.com/LeaderBrandNZ or facebook.com/leaderbrandproduce for recipes, meal inspiration, and watermelon shopping tips from the experts, along with weekly competitions. #NZWatermelonMonth