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including Seldersticks and Chicoleaves

BelOrta presents 16 innovations at Fruit Logistica

At Fruit Logistica this year BelOrta will be focusing on a selection of innovative products, along with a wide range of fruits and vegetables. Commercial manager Jo Lambrecht says, "Last year our Lemoncherry product came in second in the Fruit Logistica Innovation Award. Since then we have acquired a taste for innovation. We have decided to return, with our innovative spirit from last year, with 16 new innovations."



The BelOrta Chicoleaves 

Convenience
This series of innovations includes a few products that were launched in 2015, including Broccolini, Lemoncherry and Flower Sprouts. Jo Lambrecht also reveals some innovations that have never been seen before, "This year we have a whole range of convenient products that appeal to small families that wish to have a healthy, tasty meal in minutes with as little waste as possible. The ready to eat celery sticks, freshly peeled asparagus and Chicoleaves are great examples. Our snack tomatoes will be available this year in sealed boxes with cute animals and motifs."


Seldersticks, Ready to eat.

For anyone who would like to know more about these new products and packages, they will be at Fruit Logistica. Their 'wall of innovations' offers the opportunity to cast a vote on your favorite innovation, "Each day a few lucky winners will go home with a power bank. So stop by our stand," says Jo Lambrecht.
BelOrta will be in hall 6.2, stand A-04 at Fruit Logistica. 


For more information:
Jo Lambrecht
Commercieel Manager BelOrta
T +32 (0)15 565 319
Publication date: