Itaueira, REI melon producer, known throughout
Brazil and abroad for their quality and sweet taste, will be an exhibitor at Hall 23 of Fruit Logistica, at “Frutas do Brasil” Pavillion, together with other Brazilian growers. This is the world's biggest fresh fruits agribusiness event, held in Berlin, Germany, and this year it will take place from February 3rd to 5th.
This event is an unique opportunity for companies to present their products to the international market. Itaueira will be holding tasting demos of its REI melons - varieties Yellow, Galia and Piel de Sapo – for visitors from all over the world. The intention is to further expand the international borders of the brand.
Adriana Prado, Itaueira Marketing and International Logistics Manager, reports "In previous Fruit Logistica exhibitions, our REI melons were always well received among visitors. The market seems to be looking more and more for taste quality over appearance. At this show, we have a much wider audience. There are visitors from all continents. The tasting demos of our different melon varieties allow us to verify in situ the reaction of consumers from all around the world".
Fruit Logistica brings together all sectors of production and the supply chain of fruits and vegetables - producers, retailers, wholesalers, suppliers, service providers, importers and exporters from all over the world - and Itaueira has been part of it since 2005.
Itaueira currently exports to Italy, Spain, the Netherlands, Russia, Dubai, Chile, Canada and the United States - with a focus on niche markets where consumers are demanding, seeking higher-quality fruit, tastier than those normally found in stores.
REI melon has international certifications that demonstrate its quality, such as GlobalGAP, F2F - Field to Fork from Marks & Spencer, Walmart and Carrefour, which allow Itaueira a "free pass" to the international market.
Itaueira is constantly investing in staff training, supplies and equipment for production and post-harvest, always trying to improve food safety, quality and the taste of the fruit.
A pioneer in packaging systems, traceability and agricultural production with a focus on quality and safety improvement, Itaueira developed its own method of planting, including the modern techniques of soil preparation, production, irrigation, fertilization, harvesting , postharvest and hygiene, adopting wherever possible the use of agricultural mechanization, to produce the tastiest Brazilian melon.
Social responsibility is one of the greatest differentials of the company, that treats its employees with respect, trying to improve their lives and working conditions through investments in staff training, fellowships, lectures on nutrition and health, and medical services, among others.
Sustainability and environmental preservation are important to the company, which has plantations in the states of Piauí, Ceará and Bahia, and produces melons and watermelons in Brazil in every month of the year and only sells its own production.
For more information, please visit www.itaueira.com.br.