Especially when it comes to these three prejudices:
- How do I know organic is organic? Isn't organic just another marketing ploy?
- Organic is fine for the rich West, but organic can't feed the world.
- Organic is all good and well, but it's much too expensive.
Organic as a marketing tool
Organic isn't 'just a marketing ploy'. If the European Organic hallmark is on a product, it is guaranteed to be organic. The word 'organic' is also legally protected. It can't be used without an official controlling organisation has determined that the European demands have been met. Compliance to the rules is strictly controlled.
Organic is too expensive
And then there's the third prejudice: organic is far too expensive. It's true that organic products (on supermarket shelves) cost more than non organic products. But this isn't due to the price of organic. It is mainly to with non organic products being so cheap.
What are these so called hidden costs? Very simple. These are the costs we make as a society to filter out fertiliser and toxins from our water or the costs of fixing soil degradation (as a result of industrial agriculture). You can think of the money that we spend as a society on treating people who become ill or die (350,000 per year), because they come into contact with agricultural poison. Other examples are the costs that we make, because we lose biodiversity, heat up the earth, the bees die, etc..
More info? Mail me or go to natureandmore.com.