The consumption of berries in Europe has increased
considerably over the last 10 years. There are more
and more kinds available, supply is going global and retail outlets are making efforts to attract
consumers looking for healthier choices.
The Nergi® kiwi berry fits into this category
and production of this new product is booming.
For years strawberries have been the main item in the fresh fruit category but have now been caught up by blueberries and raspberries, since the introduction of new and better varieties. Supply is going
global to ensure a longer presence on the shelves, marked by the emergence of increasingly strong brands, which are busily investing to create new excitement in the sector. Driven by such brands, retail outlets are becoming increasingly more professional and improving their economic performance: choice of their position in stores, segmentation of the product range, effective signage, specific places with temperature control, more practical and more attractive packaging, highlighting of the nutritional benefits, right pricing policy, improved stock turnover, dramatised in-store promotional events and tastings, etc.
The arrival of the Nergi® kiwi berry contributes to the dynamism of the sector.
For the second marketing season in 2015, over 1.2 million consumer sales units of 125 g were distributed in Germany, France, Italy, Benelux and the UK. Consumers are particularly fond of this green, naturally sweet berry that can be enjoyed without having to peel it, the flesh of which often resembles that of the green kiwi. Nergi® is particularly rich in vitamin C and very low in calories. The Nergi® kiwi berry is often the centre of numerous in-store tasting events and 84% of consumers who discover Nergi® for the first time enjoy its innovative appeal and the tasting quality of the product. The brand is also expanding its editorial content in social media in particular thanks to its Facebook page.
A new fruit on the market which lives up to consumer expectations
The Nergi® kiwi berry is a practical and consumer friendly berry to be enjoyed just like blueberries and raspberries. It is picked by hand at the end of August, early September in orchards grown according to the principles of controlled farming in France, Portugal and Italy. The marketing season runs from September to November. Picking and marketing are governed by stringent specifications irrespective of the origin of the orchard. Encouraged by growing demand, there is currently a boom in the planting of Nergi® orchards. Forecasts show an expectation of 20 million consumer sales units within the next 5 years.
Join Nergi® at the Fruitlogistica Exhibition in Berlin : Primland Hall 22 / Booth D 15;
Ortofruit : Hall 2.2 / Booth B 01; Fruitworld : Hall 3.2 / Booth B 25
For more information:
Jean Pierre Caruel
Tel : 00 33 5 58 98 65 18