Santa Clarita, California-based Sunkist is helping
consumers eat seasonably by letting them know
when produce is at its best. Joan Wickham,
Sunkist Manager of Advertising and Public Relations
says retailers can capitalize on the consumers' desire
to eat the freshest produce by educating them in
store: “Sunkist’s new Peak Season Navel orange program tells consumers that we are now harvesting peak-season Navels, with a perfect blend of sweetness, flavor and eating quality."
This program emphasizes Sunkist’s heritage and commitment to quality – stating ‘Sunkist, with Rich Citrus Heritage since 1893’ on packaging and related point of sale materials.
“As a cooperative of thousands of family farmers, we have a unique and powerful story to tell at Sunkist,” added Wickham. “Our new Peak Season Navel program helps to tell this story by bringing consumers into the groves of one of our growers’ multigenerational family farms.”
Sunkist offers retailers a broad array of customizable point-of-sale materials to help retailers share their growers’ commitment to quality, innovation and sustainability with consumers.
For more information:
Sunkist