Avocados From Mexico (AFM), a non-profit 501c6 organization and the No. 1 selling avocado brand in the U.S., has partnered with Sesame Street, known for its commitment to developing kids' healthy habits, to help educate families about the health benefits of fresh avocados and the importance of maintaining a well-balanced diet.
Research shows that the vast majority of Americans do not meet the recommended intake of fruits and vegetables nor do many meet the requirements for consumption of essential nutrients. Equally as troubling, data suggests that many adults are consuming double their recommended sodium intake, posing serious health risks to many Americans.
Avocados From Mexico wanted to do their part to help and enlisted Chef Pati Jinich – of Pati's Mexican Table on PBS – to meet Sesame Street's Elmo, Cookie Monster and Rosita in the kitchen to share health benefits and fun facts about the avocado. From tickling Elmo's taste buds with avocado toast to satisfying Cookie Monster's cookie obsession with easy avo-substitutions, these educational videos show the green superfruit for what it is: versatile and ready for any diet.
"AFM is proud to be working with Sesame Street to educate families about the benefits of nutrient enriched fruits and vegetables and their important role in a well-balanced diet," said Alvaro Luque, president of Avocados From Mexico. "Since Mexican avocados are always in season, fresh avocados can easily be included into Americans' diets and play a meaningful role in improving nutritional intake."
For more information:
Victoria Benz
Augustine Ideas
+1 916 774 9600+1 916 774 9600