"I mostly had basic tasks during the first few years and then, after working as a warehouse assistant, I started managing various facilities in Emilia-Romagna, Sicily and Apulia. In 2013, I became packaging material purchasing manager and, in 2014, I started as sales manager."
Before his latest role, he worked for over a year alongside Walter Bucella and General Manager Ilenio Bastoni, who was in charge of the tasks he is now responsible for.
Left to right: Mirco Zanelli, new Apofruit sales manager, and Ilenio Bastoni, Apofruit's general manager
An overview of the company and its objectives
"We chose Mirco Zanelli as Sales Manager because he really knows the company. In addition, he has been in charge with coordinating the sales office for over a year. His knowledge of all Aprofruit's structures and its products guarantee the quality of his commitment."
Apofruit Italia's headquarters in Pievesestina di Cesena (FC).
"I would like to thank the managers for the opportunity they gave me. I will work to continue on the same path as my predecessors. What is more, I am committed to develop our brand policy and work with markets such as the Arab countries and the Far East."
The importance of roots
"I believe it is within complex companies like ours that people have the best opportunities to grow, just look at what I have accomplished."
"I believe it is within complex companies like ours that people have the best opportunities to grow, just look at what I have accomplished."
"Nonetheless, I am also convinced of the fact that training and experience within the agricultural world are essential to work in this sector. Understanding how hard it is to work on the fields is the only way to fully grasp the cooperative's responsibility and the mission. While it is true that the market has its rules, if you do not understand how difficult it is to work the land and to not manufacture products in a factory, then being a cooperative loses all its sense."
A historical photo: the official birth of Apofruit in 1991 - the signature witnessed by notary Adalberto Mercatali.
"The true limitation is trying to convey all this to a market that is often unaware of all the work that goes behind every single fruit. Expo 2015, albeit successful, was a missed opportunity to explain more about working the land. We need to do that to reach the masses."
"Nobody has the perfect solution for everything. I have just recently started in the sales department and I am happy to work with professional operators, an essential part of the relationship we have managed to build with our domestic and foreign clients."
Contacts:
Gruppo Apofruit
Via della Cooperazione 400
Pievesestina di Cesena (FC)
Tel.: (+39) 0547 414111
Fax: (+39) 0547 414186
Email: info@apofruit.it
Web: www.apofruit.it