The situation is the same for all winter vegetables - the mild temperatures are slowing sales down and increasing production, i.e. the exact opposite of what producers, traders and wholesalers would want. Cauliflowers are no exception.
A few days ago, Verona wholesaler Continental Fruit said that September produce could still be found on the market. The cauliflower situation is even worse, as productions have overlapped.
Cauliflowers
"At the moment, the produce available comes locally, from France and southern Italy," explains Continental. Nino Leonardi, another wholesaler, adds that "the warm weather pushed production. For example, local and French produce is still available, whereas both seasons are usually over by now. There is too much supply and demand is practically non-existent."
All of this is reflected on the prices. "Cauliflowers from Salerno are sold at 30 cents per kg, whereas those from the Veneto or France reach 50/60 cents."
The Verona wholesale market (Archive photo).
With this situation, producers are hoping for the cold temperatures to arrive soon but luckily it looks like they may not be waiting long.
Author: Andrea Minghelli
Copyright: www.freshplaza.it