“We are excited to unveil our new marketing program Lemons for Life™ at the PMA Fresh Summit this weekend,” says John Chamberlain with Limoneira.
The campaign is all about utilizing lemons and focuses on five uses of lemons: recipes, health, beauty, green natural cleaning and lifestyle. A global network of experts in these categories will offer tips on how lemons can be incorporated into everyday lives.
Shoppers are increasingly looking for healthy alternatives in grocery aisles. “Not only do lemons act as a flavorful ingredient in food and beverage recipes, lemons are one of the healthiest items that can be consumed,” said Chamberlain. “Additionally, lemons play a role in natural beauty, green cleaning and décor and each of these areas will be explored further in the new campaign.”A year-round calendar of Lemons for Life™ social marketing and merchandising options will be available for Limoneira retail and food service customers to help them build category sales.
For more information:
John Chamberlain
Limoneira
Tel: (+1) 805-525-5541