Wiggles lose ‘brightness' from lack of veg

To launch the ‘Pick Right. Feel Bright!’ campaign last week The Wiggles lost their ‘Brightness illustrating how dull and lethargic you can feel when you DON’T eat enough fruit and vegetables. The Pick Right. Feel Bright!’ campaign sees the Australian fresh produce industry joining forces with Nutrition Australia and The Wiggles over National Nutrition Week (11 – 17 October).

Encouraging Australians to eat more healthy fresh produce is something The Wiggles feel strongly about and, by draining their trademark bright colours, showcased their endorsement for ‘Pick Right. Feel Bright!’

“We need a powerful platform to ensure Australians understand the importance of eating more fresh produce,” said Renee Harrison, Marketing Manager of PMA A-NZ.

“Most Australians are not eating the recommended 2 and 5 serves of fruit and vegetables every day which is leading to an epidemic in obesity and serious health conditions. Something has to be done and we were thrilled to have The Wiggles involved to help us amplify the ‘Pick Right. Feel Bright!’ message,” said Ms Harrison
The Wiggles endorsement will not only help 'Pick Right. Feel Bright!’ connect directly with children, parents, grandparents and carers but, as an iconic Australian brand, The Wiggles will help the campaign’s message connect with all Australians by bringing strength and weight to what the fresh produce industry is trying to achieve.

For more information:
Renée Harrison
Produce Marketing Association Australia-New Zealand
Tel: +61 (0)418 531 800
Email: r.harrison@pma-anz.com
www.pma-anz.com