‘Pick Right. Feel Bright!’
National Nutrition Week 2015 kicks off in Australia
With an alarming 95% of Australians not eating enough fruits and vegetables, Nutrition Australia is supporting the Produce Marketing Association A-NZ to launch ‘Pick Right. Feel Bright!’ – a new campaign that aims to educate and inspire all Australians to enjoy more fruit and vegetables every day.
“Nutrition Australia are delighted to partner with the Produce Marketing Association A-NZ to call on all Aussies to pick more fruit and vegetables.” said Lucinda Hancock, CEO of Nutrition Australia Vic Division.
However, a recent Neilson survey shows the tide may already be turning with fruit now the second highest selling item in stores[1]. While vegetable industry research shows we’ve ditched the weekly shop in favour of frequent drop ins[2], which could result in shoppers eating nearly 4 additional serves of veg a week!
It’s not just adults that have embraced fruit and veg either. PMA A-NZ expects that the next generation of shoppers (born 1995 – 2010) to turn their backs on current food fads in favour of a back-to-basics approach to healthy eating.
“We’ve dubbed this next generation as ‘Normovores’ and believe the fresh produce industry will play a strong role in aiding this tidal shift in nutrition trends” said Ms Harrison.
“It looks like we’re finally finding a sensible middle ground between the typical unhealthy diet, and the food fads that have distorted our idea of what it means to eat healthy over the last few years,” said Mrs Hancock.
National Nutrition Week runs from 11-17 October 2015.
For more information:
Renée Harrison
Produce Marketing Association Australia-New Zealand
Tel: +61 03 8844 5536
Email: r.harrison@pma-anz.com
www.pickrightfeelbright.com
or www.nutritionaustralia.org