US (ID): Holiday promotion helps feed families in need

Retailers can help give back to the community during the holiday season thanks to a new retail coupon promotion from the Idaho Potato Commission (IPC) in partnership with Country Crock® buttery spread. Unilever and the IPC are teaming up for the “Buy, Get, Give” program, which will run from November 1 through December 31, 2015, is designed to both drive sales and promote hunger relief:

BUY: any two Country Crock® 45-ounce spreads
GET: a free bag of Idaho® potatoes up to $2
GIVE: Idaho Potato Commission will give a bag of potatoes to Feeding America for each coupon redeemed, up to 32,000 5-pound bags total, and Country Crock® is donating $15,000 to the 35-year-old nationwide network of food banks, the leading domestic hunger-relief charity in the United States.

In a limited test program last year, a joint Idaho® potato and Country Crock® promotion drove growth in both volume and sales for potatoes, the most cooked dish with Country Crock® (after spreading on toast). This year, the new “Buy, Get, Give” promotion is receiving significant marketing support that includes mixed signage nationwide, a national FSI, and a new Country Crock® television commercial featuring a mashed potatoes dish.

Please visit www.idahopotato.com for more information.