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Introduction of Pro²snax

Reichel Foods, the leading fresh-cut produce snack manufacturer, is introducing the new Pro²snax product line to the snacking industry. Pro²snax single-serve snacks include fresh produce paired with a healthy protein. These top quality “fresh to go” combinations are versatile, reasonably priced and can go in many snacking sections: produce, dairy, deli, grab and go, etc. 



Currently, fresh fruit is the fastest growing snack in the US and half of consumers are making an effort to consume more protein. Consumers are looking for these combinations. 

Reichel Foods has been the leading innovator in the category since 1997. “Many of our on-the-go snack solutions are inspired by on-trend flavors that consumers are looking for,” says Craig Reichel, President and CEO. “With protein trending high and fresh fruit leading the snacking category we are excited to launch this new product line, creating a great snacking opportunity for so many consumers who are looking for this type of combination.” 

The initial Pro²snax brand launch includes two flavor combinations: Sweet Gala Apples & Almonds and Sliced Apples & Mild Cheddar Cheese. Additional flavors will release into the marketplace in the near future. Pro²snax joins Reichel’s successful Dippin’ Stix® product line that is currently available nationwide. 


Contact:
Greg Wilson
VP Sales & Marketing 
Tel: 402-933-3801 
Publication date: