US: Mango display contest boosts sales by 168%

The National Mango Board (NMB) announced the winners of the Mango Mania Display Contest and reported an outstanding 168% increase of mango volume sales amongst participating stores compared to the same time last year. The contest is designed to help small and large retail chains pump up mango sales, while showcasing their creativity and educating shoppers about mango cutting, selection, and nutrition.

7 or more registers 1st Place: Lucilo Torres, Northgate Markets, Long Beach, CA.

This year, every store was a winner of a $15 Amazon gift card just by entering the contest. This incentive was used by the NMB to enlist more participation and create excitement throughout the produce departments. The stores were encouraged to use NMB’s point-of-sale (POS) materials that showcase cutting, selection, and nutrition messages, along with easy mango recipe ideas. Retailers were also encouraged to use their own props to incorporate creativity into the catchy displays, which had to be kept for at least seven days during the month of July 2015 to qualify.

1 to 6 registers 1st Place: Eduardo Camarena, Northgate Markets, Placentia, CA.

The entries were judged based on creativity of the display, visual appeal, and effectiveness in educating shoppers about mangos. “The contagious level of excitement the Mango Mania Display Contest brings to retailers is unmatched,” stated Rachel Muñoz, Director of Marketing for the NMB. “We are so impressed with the amount of creativity and passion the stores put into their mango displays. Reporting a mango volume increase of 168% is a real testament to their efforts.”

For a complete list of winners for the 2015 Mango Mania Display Contest, visit www.mango.org/contest

For more information:
Katie F. Ola
FleishmanHillard
Tel: +1 (512) 495-7162
Fax: +1 (512) 474-7787
Email: Katie.Ola@fleishman.com