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Farm Fresh initiative rocks Texas schools this fall

In support of Commissioner Sid Miller’s Farm Fresh Fridays initiative, the rock & roll nutrition show Jump with Jill is rocking 20 schools across four Texas cities – San Antonio, Dallas, Austin, Houston – followed by a taste testing of Texas-grown produce for selected classrooms thanks to produce partner H-E-B. The Farm Fresh Jump with Jill Live Tour is designed to draw attention to fresh grown produce. Turns out, eating healthy Texas produce is also good for a healthy Texas economy.

“We wanted to bring Jump with Jill to Texas schools to make the connections early that healthy eating is important on so many levels,” says Richard De Los Santos, Coordinator for Horticulture, Produce and Forestry Marketing at the Texas Department of Agriculture. “Jump with Jill can draw attention to an initiative in a way kids will understand.”

Created by a Registered Dietitian, Jump with Jill has been performed all over the country for three quarters of a million kids, including Texas. However, the partnership with the Texas Department of Agriculture has a multi-city scope that will provide students receiving the behavior-focused, research proven nutrition education with fresh grown produce immediately following the show to encourage acceptance of healthy food.

“Research shows that repeated experience with new foods increases acceptance. Furthermore, exposure to actual foods is proven to increase healthy eating behaviors,” says Jump with Jill creator Jill Jayne. “We are so excited to be chosen by the Texas Department of Agriculture to bring the Farm Fresh messages to life by singing, dancing, and taste testing our way across Texas.”

Shows are closed to the public, but media are welcome to cover the live event and interview the cast of the Jump with Jill show on-sight before or after the show. Schools are providing media clearance for students. The cast is also available for early morning or evening in studio appearances Tuesday through Thursday of the tour week in the following cities. For a detailed itinerary of each school location, please contact us:
Sept 14-18 – San Antonio
Sept 21-25 – Dallas
Sept 28-Oct 2 – Austin
Oct 5-9 – Houston

Contact: 
Cell: 917.488.0545
Office: 800.531.0760 x 3
Publication date: