Angelique Hermus and Harold Zondag
"Ultimately, it's still a small category working with these vegetables. We're aiming big with sales targeting retail, specialty stores, food service and industry. Germany, France and Scandinavia are our biggest markets, but the German market in particular is still in the early stages when it comes to convenience," Harold says.
Snack carrots
As a novelty during the trade show, Hollandteelt introduced the Rainbow Mix, including the deep purple carrot, the yellow carrot and a mixture of these two in a 100-gramme pack. "In light of the attention to obesity, we see snack carrots as a healthy and tasty alternative at events. We handed out this mixture to children during the Four Evening Marches, with an additional promotion at the local supermarket. That was a big success, and in terms of margin also interesting for the supermarket."
For more information:
Hollandteelt
Olsterweg 17
8256 RV Biddinghuizen
Mob: +31(0)6-51288649
harold@hollandteelt.nl
www.hollandteelt.nl