Blue Whale launches Fuji Primeur
Mainly for French, Spanish and Belgian customers who love sweet fruit.
Harvested mainly in the South West of France, the Fuji campaign starts earlier because of its precociousness. Two coloured slightly orangey, Fuji Primeur will be around for 5 weeks from September to the beginning of October.
Fuji standard will follow (striated or smooth) as a later harvest is necessary to get to the right maturity.
In an event tray with a sticker and a blue lagoon corner, it will be seen from afar and will seduce all gourmets.