28-30 October, Feria de Madrid
Everything in place for Fruit Attraction 2015
Once again, production is the most represented segment with 70% of the offerings at Fruit Attraction, which will also have significant backing from the auxiliary industry (30%).
The event has been established as one of the solid international benchmark trade fairs, especially on a European level, with the participation of companies from countries like Austria, Belgium, France, Germany, Greece, Ireland, Italy, the Netherlands, Poland, Portugal, Sweden, and the UK. There will also be companies from Argentina, Brazil (which has significantly increased its presence), Chile, Mexico, Peru, the US, and for the first time, other countries such as Nicaragua.
New features at Fruit Attraction
Fruit Attraction will host a new exhibition area, The Organic Hub, dedicated to companies trading in organic fruit and vegetable products, which are increasingly in demand on the international market. With this initiative, to be attended by 50 exhibitors, the fair is highlighting its capacity as a a venue for viewing the latest industry offerings and as a high-visibility platform for participating companies to promote themselves.
Technical Sessions
An extensive programme of technical workshops, conferences and parallel activities that will cover a wide variety of topics and attract a high number of participants and speakers to complement the event's trade activity.
Please click here to view the event program.
Pasarela Innova and Foro Innova
Another of the initiatives which make this event a powerful marketing tool for companies is Pasarela Innova, an area dedicated to picking out the latest products, varieties and brands that the exhibiting companies exclusively preview to the fruit and vegetable market over the three days the fair is held.
In the same vein Foro Innova offers participants the possibility of presenting their latest innovations.
Buyers Programme and B2Fruit New Markets
IFEMA is making a significant investment in promotional campaigns and an International Guests Programme, which will bring around 600 professionals from the supply and distribution chain of more than 50 countries to Madrid, with high decision-making powers in their companies and capacity to negotiate at the Fair.
As in previous editions, Fruit Attraction will provide exhibitors with the B2Fruit-New Markets space, which aims to set up interviews between participating companies and buyers from new markets with high import capacity. On this occasion the areas selected are Eastern Europe, Scandinavia, and other European countries; and the Middle East.
Organised by IFEMA and FEPEX, the 7th edition of Fruit Attraction will take places in halls 7, 8, 9 and 10 at Feria de Madrid, from 28 to 30 October from 09:30 am to 7 pm (4 pm on the last day).
For more information:
Helena Valera
Fruit Attraction
Tel.: +34 91 722 51 74
Email: evalera@ifema.es
www.fruitattraction.ifema.es