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Ireland: Fyffes promotes Dundalk FC

Banana importer Fyffes has produced and funded a new video telling the story of Dundalk FC - which it sponsors - with the aim of expanding the football club’s Irish and international fan base.

Fyffes’ first video for the club attracted over 70,000 views within two weeks of its launch last year.

This latest production focuses on the importance of the club to the region through interviews with supporters.

Source: businessandleadership.com