California Giant finalist for Website Design of the Year
California Giant Berry Farms’ new website updates include personalized greetings and relevant content utilizing consumer data from Hubspot, and featuring high-impact photography, recipes, and convenient navigation with drop-down menus for ease-of-use. As a result, the company experienced 77% growth in website traffic and quadrupled their contact conversion rate.
“We are now able to be more strategic by providing berry lovers with content that they prefer and that is helpful, using the Hubspot platform for conducting permission-based online marketing,” said Cindy Jewell, Vice President of Marketing for California Giant Berry Farms. “Ultimately, we are adding value to the fresh, delicious California Giant berries that people love and thereby increasing and solidifying brand loyalty.”
Winners of this year’s Hubspot Impact Awards will be announced at the INBOUND 2015 conference on Sept. 9 in Boston.
To view the nominated California Giant Berry Farms website, please visit www.calgiant.com.
For more information:
Beth Atkinson
DMA Solutions
Tel: +1 214 444 7459
Email: batkinson@dma-solutions.com