Nergi®: first stand at Asia Fruit Logistica
This step is further proof of its loyal and long-term relations with Asia and strengthens its position as an innovative French exporter.
Primland: among top 100 French exporters
Following the first exports to China in 1992, Oscar®kiwifruit was authorised by the South Korean authorities in 2013 and by Chinese authorities in 2009.
Primland currently makes 20% of its turnover in China and 12% in Taiwan.
This dynamic international performance has earned Primland® a place among the top 100 French exporters (ranked 70th among French exporters in all different activities), a list drawn up in July 2015 by French business magazine L’EXPANSION.
In July 2015, Primland® took part in the Franco-Chinese Economic Summit during a visit to France by Li Keqiang , Chinese Prime Minister.
A new logo, new signature and, of course, new packaging.
The colours (red) were largely inspired by the position of Oscar® in Asian markets, where it has become the preference among French kiwifruit brands. In ancient China, every year an animal known as the nian 年 would devour a certain number of people with the approach of spring. Those who were not eaten were lucky. This animal was afraid of the colour red, so all Chinese people decorated their houses in red as the New Year approached, and red naturally became the colour of fortune and happiness.
As announced by Jean Baptiste Pinel, Primland Managing Director, the “Be kiwi Be Happy” theme has already been rolled out during cooking shows organised at the beginning of 2015 in Shanghai and Taipei, as well as in other locations.
Following the first shipments made in 2014 to Hong Kong, Nergi® will be presented on its stand at Asia Fruit Logistica. Marketed by Primland in France since 2013, Nergi® baby kiwifruits are about to start their 3rd season. They will be available for sale from 25 August to the beginning of November 2015.
Nergi® can be found in stores in the snacking aisles and also alongside berries.
Forecasts for worldwide sales are 5,000,000 packs by 2017.
For more informtion:
Olivier Pouilhes
Primland
Tel: +33 (0)7 87 31 09 52
Email: olivier.pouilhes@primland.fr