Grown in Australia
Italian Modi™ apple set to hit Aussie supermarkets
Australian Modì™ Apples are grown in the Goulborn Valley, Victoria, and will this year be available during September and October. The deliciously crunchy Modì™ Apple will be available through the Melbourne wholesale market and in Coles stores in Victoria from week commencing 14th September for two weeks and then in NSW Coles stores from the beginning of October.
Originally conceived by Italian apple Breeders in Ferrara, Italy, the unusual name comes from Amedeo Modigliani, an artist born in Livorno and affectionately known as Modi to his friends. Modigliani was famous for his portraits of women painted using intense red earth colours, just like those of the Modì™ Apple.
Matthew Crouch, Marketing Manager for Freshmax Australia, who are responsible for Modì™ Apple’s Australian launch said: “We’re delighted that Australian’s will now be able to enjoy the sweet and juicy taste of Modì™ Apple. Next month marks Modi’s official launch in Australia but shoppers will need to be quick as they’re only available for a short window of time this year. We’re confident that after one bite, consumers will be eagerly awaiting their return next year!”
Modì™ Apple will be available in Victorian Coles stores from week commencing 14th September for two week’s and in NSW Coles stores from the beginning of October.
Visit www.modiapple.com for further information.