Since last week the cauliflower season has seen an upswing. According to Jos Stevens, prices have risen to 1.80, "That sounds great of course, but it is not good for the barren cauliflower season. Until now this year has been very bad. The upswing has to do with the fact that there is virtually no harvest because of the drought. The foliage grows faster than the cauliflower itself, but production is 14 days behind. Hence, the price increase."
According to Jos, the volume this year is not the cause of the bad situation, "The supply is practically the same as in other years. On the other hand, demand has not been high. This has been falling annually. I think this has to do with the many choices consumers have nowadays. There are so many different vegetables available that cauliflower is easily forgotten. In addition, there used to be actual seasons for many vegetables, but now everything is available all year round."
The grower is currently busy harvesting, "I really had to search in the field to find any cauliflower. Due to the prolonged drought and little rain last week there are more leaves and less cauliflower. The cauliflower needs more time to grow." Jos expects more will be harvested at the end of this week, "I think the price will fall again then. Before the upswing, cauliflower was going for 40 to 50 cents, that is very low. The price is also usually not great in September and October, so this little price increase will unfortunately not make up for the bad season." Jos has 24 acres in Flanders, Belgium. He supplies his products to BelOrta.
The grower is currently busy harvesting, "I really had to search in the field to find any cauliflower. Due to the prolonged drought and little rain last week there are more leaves and less cauliflower. The cauliflower needs more time to grow." Jos expects more will be harvested at the end of this week, "I think the price will fall again then. Before the upswing, cauliflower was going for 40 to 50 cents, that is very low. The price is also usually not great in September and October, so this little price increase will unfortunately not make up for the bad season." Jos has 24 acres in Flanders, Belgium. He supplies his products to BelOrta.