A petacon mango in Japan costs between 50 and 60 pesos, i.e. what a Mexican pays for 2 kilos of mango in Mexico, as a single mango is sold for about 6 pesos.
That's how valuable the Mexican agro-food products in that country are, so doing business with Japanese customers is becoming more attractive for entrepreneurs in municipalities such as Irapuato, Celaya, Salamanca and Apaseo El Grande, among others.
Japan is the third destination of agro-food exports from the State. The first destination is the United States and the second one is Canada, according to information from the Coordinator of Trade Development (Cofoce).
The main exports to Japan are sesame, asparagus, fresh and cut cauliflower and broccoli, preparations for sauces, and prepared sauces, among others.
In the State of Guanajuato, the agro-food sector, which grows at double-digit rates every year, achieves the second highest value in exports after exports of automotive-auto parts.
"Mexico exports many food products, especially fresh food. Japan has a heavy dependence on food imports food as it imports more than 60% of its food. Thus, the producers from Mexico can succeed,'' said the representative of Pro Mexico in Japan, Aaron Vera Yañez.
He said that any commodity could be successful provided the entrepreneurs understood exactly what kind of products to export and how the Japanese customers needed them.
By May, 15 agro-food companies from the entity had exported $4.48 million dollars in products to Japan.
The Japanese consumer is specialized and interested in the details, i.e. a product that can convey a story or message with the values of a company can succeed in Japan.
"Once you find a business partner there, you can be sure that you have a buyer in the medium and long term," he stated.
It's important that Mexican businessmen interested in entering the Japanese market know and understand what the consumers need so they can offer a product they like.
Vera Yañez said that any businessman that has a reliable, high quality product with high standardization, a constant supply, and that has a vision to make long term business could explore opportunities in the Japanese market.
Mexico is the most important trading partner for Japan in Latin America, as such, this is a great time to create new business connections.
Source: am.com.mx