British bred raspberry boosts summer fruit demand
Since the raspberry season started in May demand has grown by nearly 45 per cent on the same period last year. And the arrival of the Berry Jewel, which was bred by a Kent based berry breeder, is being heralded by fruit experts as a major breakthrough in quality.
Last year British growers produced more than 10,600 tonnes. This year the industry anticipates, weather permitting, that figure to grow by a third with the Berry Jewel predicted to widen interest.
The Berry Jewel was initially trialed last year but was only available in very limited quantities. This year there will be sufficient quantity to last for the whole of the UK season which lasts until October.
It is distinctive for its large, plump cone shape, strong raspberry aroma and sweet, tangy taste.
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