Envy apple sales up 20 percent

In 2015, sales of Envy apples increased 20 percent compared to the same time last year. In addition, volumes sold went up 36 percent during that time frame, according to Freshlook Data, cited by Oppy. 

"Envy is proving its value to the produce department’s bottom line," said David Nelley, executive director of The Oppenheimer Group’s apple, pear and cherry categories. “It’s in the top 15 for total dollars sold in the U.S. when compared with all apple varieties, which is pretty astonishing considering that volumes remain limited and the apple has been around for just three years. U.S. retailers who visited New Zealand to see the harvest told growers that in some cases Envy is their highest performing variety. They’re glad to introduce it to their customers as a category driver,” Nelley added. 

While Envy is making a statement in the apple category throughout the U.S., the Southeast, Midwest and California are showing the best results.

The Envy apple from New Zealand is available from late June through September. The Envy grown in Washington State is available late October through March.