Chiquita campaign to connect to millennials, moms

This spring and summer, Generator Media + Analytics launched two cross-channel campaigns amplifying Chiquita’s engagement with millennials and moms. In order to gain familiarity and brand preference with these key audiences, Generator created a socially-engaging strategy through a “Chiquita™ Sing-Off Contest” and an expansion of Chiquita’s partnership with Universal Pictures and Illumination Entertainment's “Minions” movie, released July 10.

The Chiquita™ Sing-Off Contest, a 100% social and mobile strategy (#chiquitasingoff), allows consumers to create a two-way dialogue with the iconic jingle through entering a contest in one of three ways, with a prize for each category. Entrants can create a Bananagram by inserting their own face into an animated Jingle video, record themselves singing the Jingle in a karaoke-style sing-along, or upload a music video of themselves performing the Jingle. Contestants are able to further engage by sharing their entries across social media platforms and exploring the expanding gallery of jingle renditions.

Chiquita furthered engagement through an exclusive partnership with Universal Studios by leveraging the Minions and their favorite food, bananas. Along with the timely theatrical release, Generator launched contextually relevant digital and mobile cross-device targeted ads, bringing both brands closer to the wide-reaching fan base.

Visit www.chiquitabananas.com/singoff/ for more information.