Kalettes™, the Brussels sprouts and kale hybrid, is back for a second year at PMA Foodservice 2015 and being supported by Classic Salads, Mann Packing and Ocean Mist Farms, who are ready to engage with foodservice professionals about the hot new vegetable.
Kalettes has had great consumer awareness with over 100,000,000 impressions and seen tremendous momentum in foodservice showing up on menus across the country since its launch last year. Furthering into foodservice, Kalettes will be showcased at PMA Foodservice where it will be in front of today’s decisions-makers and game changers. PMA Foodservice attendees are invited to discover this versatile new vegetable at the below booths:
Classic Salads – #36
Mann Packing – #139
Ocean Mist Farms – #120
“We’re really excited to be back at PMA Foodservice and look forward to getting Kalettes in front of more foodservice professionals,” said Kraig Kuykendall, sales manager of Tozer Seeds America, the company behind Kalettes. “Our goal is to connect with professionals who are at the forefront of the foodservice industry and influence food trends.”
Kalettes are the product of more than a decade of research by Tozer Seeds, the largest family-owned vegetable breeding company in England. The kale and Brussels sprout hybrid offers a fresh fusion of sweet and nutty, combining the best traits of each of its parent vegetables. Kalettes are not genetically modified and were developed by cross-pollinating Brussels sprouts with kale through traditional methods.
Tozer Seeds has exclusive marketing agreements with select companies to grow and market Kalettes to create a consistent name and brand identity, which would allow consumers to easily recognize this new vegetable. The companies who have entered into the marketing agreement with Tozer for Kalettes are 4Earth Farms, Classic Salads, Mann Packing, Ocean Mist Farms, Southern Specialties and WP Rawl. As part of the agreement, Kalettes seeds will be sold by Johnny’s Selected Seeds to small farmers and home growers.
Kalettes are available through many food service distributors. For more information on Kalettes, including recipes, visit www.kalettes.com and for updates, like them on Facebook or follow them on Twitter, Pinterest and Instagram.
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