The season is just starting for the Canadian fresh cherry producers who are in full production from Kelowna to Creston.
“With Washington winding down, Canada provides an excellent opportunity for retailers to offer cherries well into August” advises Tim Madden, US Sales Director for Global Fruit.
“Our long growing season and cool nights allow for a slow harvest that should last into the third week of August this year. It gives retailers an opportunity to provide customers with the ‘Last Taste of Summer’ and bring them back into the produce department for added sales.”
Growers are harvesting the Lapin, Skeena and Sweetheart varieties with the quality Canada is known for. Maturing after the initial heat of early July, the condition and flavor are excellent. Daily shipments to markets around the world by ocean and air are a statement to the quality being shipped from Canadian packers.
Canada provides a unique opportunity to offer fresh cherries when no other source is available. Keeping cherries on the display sets a retailer apart from the competition that doesn't have them. Customers will choose to come back for cherries and drive sales in the department through August.
Being a leader in Canada’s fresh cherry production and marketing, with over 100,000 cases already shipped and an estimated 500,000 still to go, Global Fruit provides ample supplies to have cherries on display for the remainder of the season.
Tim Madden
US Sales Director
Global Fruit
227 12 Ave N, Creston, BC V0B1G0
International Toll-Free: 1866-428-2320
Canadian Mobile: 250-215-8533
USA Mobile: 509-961-1397