New Middle East contract for BanaBay
The Middle East is a key focus for BanaBay as the region has been identified as having high purchasing power and a population of habitual fruit buyers. The customer based in Saudi Arabia, UAE, identified BanaBay as a recognised supplier of premium quality Ecuadorian bananas and saw the opportunity to market the high quality brand in the region.
The Hussain al Qurashi Group is a leading food business sourcing products from Europe, Africa, North America, New Zealand, Australia, China, India & Pakistan and exporting to all Gulf Co-operation Council countries, Yemen, India & Pakistan. With more than 25 fresh produce outlets in the UAE, the Group supplies all leading supermarkets and hypermarkets in the region.
Harley Williams, Business Development Manager for BanaBay says: “This is an exciting new partnership in Saudi Arabia which again demonstrates the expanding reach and development of the BanaBay brand across the globe.”
For more information:
Mark O’Sullivan
BanaBay Ltd.
Tel: +44 (0) 121 392 8750
Email: info@ddpr.biz
www.banabay.com