UK: Pink Lady®, Asda launch apples for children

Coregeo®, the master Licensor for Pink Lady® in the UK, has this week launched an exciting new brand extension into ASDA stores across the country. Pinkids® sees a pack of eight smaller Pink Lady® apples perfect for smaller mouths, but with exactly the same great Pink Lady® taste.

The little apples are the perfect size for a lunch box or healthy snack that the whole family can share in. Pinkids® launch coincides with the latest announcement of research conducted in conjunction with Leatherhead Food Research that found a Pink Lady® apple to be the most ‘Snackisfying’ snack when compared with six alternatives.

Michelle Toft, Chief Marketing Officer at Coregeo®, commented: “These smaller Pinkids® apples are just as juicy, sweet, crunchy and appetising as a regular Pink Lady®. Feedback from customers is that children love Pink Lady® apples, but they can sometimes be slightly too big for lunch boxes. We want to encourage the whole family to think of a Pink Lady® apple as the best, healthy snack option, which is what we found from our latest research conducted with Leatherhead Food Research.”

The eight pack of Pinkids® apples retails at £2 and is currently available at ASDA.

For more information:
Kyla Flynn
or Katy Meehan
MCG PR
Tel: +44 0113 307 0113
+440207 239 8295
Email: kyla.flynn@mcgpr.co.uk
www.pinkladyapples.co.uk