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FirstFruits Marketing awards $150,000 from Opal® apple sales to non-profits

FirstFruits Marketing of Washington, marketers of the widely acclaimed Opal® apple, has announced the recipients of grants from the Opal apple Youth Make a Difference Initiative, a campaign designed to provide financial support from the 2014-2015 Opal sales to youth-led food and agriculture-related non-profits. 

Over 75 applications were received between January and March and 24 finalists were selected in April for a chance to receive a grant from the $150,000 Opal grant funds. From April 15 to May 15, the public was asked to vote for the non-profit they most wanted to see receive a grant. Over 120,000 votes were tallied and 15 non-profit projects will be receiving grants ranging from $5,000 to $10,000. Those projects include: 
SOS - Seasons of Sustenance; Loveland, OH 
Northwest Initiative; Lansing, MI 
Chilton County Joint Agriscience Farm; Maplesville, AL 
Post Crashers 2.0; Northfield, NJ 
Farm2Mountain Produce Club; Big Bear Lake, CA 
Youth Planting Change; Wexford, PA 
Go Healthy St. Louis; Saint Louis, MO 
Cooking with Kids; Washington, DC 
A Dream for the Future (Un Sueño Para el Futuro); Philadelphia, PA 
One AHEC of a Garden!; Waterbury, CT 
Healthy Food, Healthy Growing, Salida School Gardens Program; Salida, CA 
Roots for the Home Team; St. Paul, MN 
Farming Forward: Vertical Farming; Woonsocket, RI 
Start a Snowball; Raleigh, NC 
TEAM- Together Everyone Achieves More HEALTH; Logan, UT 



“We’ve been really excited to see our funding for Youth Make a Difference grow year after year which has enabled us to give to and touch more non-profits," said Naomi Lule, CFO of FirstFruits of Washington and Youth Make a Difference Committee Chairwoman. "However, this initiative isn’t just about giving away money but also about raising awareness for food security and inspiring others to get involved and make a difference in their own communities." 

Opal apple is known as the apple with a purpose: a portion of sales from each case of Opal apples sold is put toward the Youth Make a Difference Initiative. This season, $150,000 was distributed through the initiative, doubling last season’s amount. Funds will be distributed in July to the winning non-profits. For more information about the grantees, please visit opalapples.com.

Contact: 
Paj Ann Herr 
Golden Sun Marketing 
(763) 951-2005 
Publication date: