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French customers retain mushroom consumption patterns

While shoppers across Europe have broadened the way they consume some fresh produce items, French customers continue to buy and consume mushrooms as a seasonal item. This has kept some French producers of the item in the same patterns of cultivating and marketing mushrooms strongly during fall.

“Mushrooms are a very specific product,” said Nicolas Vialade of Maison Vialade Champignon. “We have some professional clients that do white all year, other than a good season that starts around August or September, the rest of the year has few sales.” Maison Vialade is a family company with three decades of experience in the mushroom business, and they cultivate mushrooms, both white and exotic, from all over the world and sell them mostly in France. In all of the time that Vialade's company has sold mushrooms, they have not seen the pattern of consumption change in France.

“We see that there are more exotic mushrooms, but they are more popular in countries like Spain, Belgium and Holland,” said Vialade. “In France, customers are still focused on the same items.”

For more information:
Nicolas Vialade
Maison Vialade
+33 678 735 790
maisonvialade@wanadoo.fr
www.vialade.com