Lights, camera, strawberries for California Giant
Wendy’s is featuring fresh strawberries on their summer Strawberry Fields Chicken Salad and gaining a lot of positive consumer attention along the way. The fast food chain website has dedicated significant space to the new menu item along with video stories of where those fresh strawberries came from.
On May 6, Wendy’s and their media crew spent an entire day on a California Giant Berry Farms ranch to film the story of their 2015 Strawberry Fields Chicken Salad and how those fresh berries made it from the field to the plate. The company produced two You Tube videos, a long and short version that tell the story of the strawberries that originates from the field harvest. Staff worked with the video crew to ensure they were able to capture the essence of a day in the life on a strawberry ranch and how berries get to market. The videos went live on the first of June and at this point they have had 3 million views combined.
“We are extremely pleased to be working with the Wendy’s team on this campaign providing fresh alternatives for consumers this summer. It has been a great experience for us and we look forward to hearing about the final sales results of summer salad campaign when completed” Says Anthony Gallino, VP of Sales for California Giant.
The menu item is positioned as a seasonal meal option for summer season only featuring hand-sliced strawberries, honey-roasted sunflower seeds and blue cheese crumbles, topped with freshly cooked smoked bacon and grilled chicken breast that is served warm.
For more information:
Cindy Jewell
California Giant Berry Farms
Tel. +1 (831) 728-1965 x258
Fax. +1 (831) 728-0613
Email: cjewell@calgiant.com
www.calgiant.com