Turbana has been on a mission to spread their philosophy through their “Growing Smiles, Sharing Goodness” campaign. They're now in the process of expanding that campaign.
“As a grower-owned company, Turbana has a forty five-year history of being socially and environmentally conscious,” said Herb Garritt of Turbana. “It is simply the way Turbana has always done business. Now more than ever, retailers rely on their suppliers to be responsible and they look for ways to communicate to their shoppers that, as a retailer they are conscious of their impact and their responsibility to the communities they serve.” The “Growing Smiles, Sharing Goodness” campaign shares and promotes those values that consumers increasingly look for when they buy fresh produce. Turbana is working with retailers to bring customized, targeted, multi-channel partnership campaigns that leverage the campaign in order to bring retailers closer to socially conscious shoppers and millennials.
“Conscious shoppers are a huge segment of the market, and their numbers continue to increase,” said Garritt. “There is no other banana company that is more aligned with this highly informed shopper. Retailers looking to tap into socially conscious shoppers or millennials will be the ones that will benefit the most from this exciting initiative.”
Organic banana consumption grows
While consumption of conventional bananas has remained stable, demand for organic bananas has much growth potential. Sales of organic fruit increased by close to 17 percent in 2014, and sales of organic bananas were big drivers of that growth. But in the short term, sales of bananas, both organic and conventional, are expected to dip during the summer months.
“In the coming weeks, we expect demand to slightly decline due to competing seasonal soft fruit and local produce,” noted Garritt. “The lower demand usually ends when children go back to school in September.”
For more information:
Krystal Kinney
Thr33fold
+1 305-389-5909