MINCETUR, through OCEX Shanghai, managed the presence of three e-commerce companies, three supermarkets and two Chinese traders in the III Macro Business Round of the Pacific Alliance.
The companies from the People's Republic of China that came to Lima invited to participate in the III Macro Business Round of the Pacific Alliance plan to do business for US $31 million with companies from Peru, Chile, Mexico and Colombia in the next 12 months, stated the Minister of Foreign Trade and Tourism, Magali Silva.
The Third Macro Business Round of the Alliance Pacific was held on June 17 and 18 June and it involved 430 exporters of the four member countries: Mexico, Chile, Colombia and Peru.
Silva said that three of the eight Chinese companies, whose presence in the business meeting was sponsored by the Commercial Office of Peru in Shanghai (Shanghai OCEX), were devoted to e-commerce B2C (business to consumer e-commerce), three others were supermarkets and the remaining two were traders that have been importing fresh produce, such as mangoes and citrus, to Shanghai.
E-commerce
Minister Silva considered the involvement of the e-commerce companies Tmall Alibaba Group and Hao Yi Dian, of which Walmart owns 51% stake, strategic for Peruvian exports. "The latter company, which I had a chance to visit in Shanghai, and Tmall control nearly 80% of online trade in the eastern country," he said.
The third e-commerce company, Yiguo, is mainly engaged in the delivery of fresh products, such as fruits, vegetables, and meats, among others. The company works in partnership with Tmall. Together, they have made major campaigns to present the Chinese consumer with the possibility of buying imported products that are delivered directly to their residence.
"This is the future trend in China, the youth of the country acquire products via an Application on their smartphones, then their purchases are delivered directly to their homes so they don't have to go to shops or supermarkets," he said.
He added that according to reports from specialized consultants, during 2014, 10% of total sales in China were made this way and that the trend was growing.
The supermarket sector was represented by Carrefour, through its global purchasing representative based in São Paulo, Brazil; which even allowed reaching agreements for this business destination. Pagoda chain, which recently opened its one-thousandth store in China, and CityShop, the leading supermarket chain in Shanghai imported products were also present at the III Macro Business Round.
Avocado
According to Silva, the Chinese and Peruvian companies share the expectation that the Chinese AQSIQ, equivalent to the National Service of Agrarian Health (Senasa) in Peru, will soon certify the farms and packing plants of avocados so that the first exports of this fruit to China can be sent before the end of the campaign in August.
Companies such as Pagoda, Yi Hao Dian, Yiguo and FCD have decided to import Peruvian avocados once the AQSIQ report allows them to.
More than 200 buyers from the four nations that make up the block, in addition to China, attended the Third Macro Business Round of the Alliance Pacific.
191 Peruvian exporting companies, mostly in the food sector (agriculture and fishing), jewellery, miscellaneous manufactures, clothing and services, participated in the Business Round.
Source: Managing