New global identity for Lamb Weston®

Lamb Weston® announces today the launch of a new global brand identity expressed by the tagline "Seeing Possibilities in Potatoes". The launch aligns Lamb Weston® operations worldwide under a common brand vision, describing how Lamb Weston® brings value to its customers' business.

Extensive research in more than seven countries around the globe shows what makes Lamb Weston® stand out: their inventiveness.

The new tagline, captures the essence of Lamb Weston®'s approach - always moving forward with inventive solutions for improving its customers' business. "Seeing possibilities in potatoes, captures what we do every day at Lamb Weston®." said Bas Alblas, CEO of the Lamb Weston / Meijer joint venture.

The company demonstrates "Seeing Possibilities in Potatoes" with new initiatives:

Connoisseur Fries: Consumers are looking for home style fries and patrons of casual dining restaurants continually seek new and differentiating menu items. Lamb Weston / Meijer responds by introducing Connoisseur Fries;
Potato Dippers: Research shows that shared dining is increasingly being appreciated by consumers. A restaurant experience in a social setting. Therefore, Lamb Weston / Meijer launched Potato Dippers;
Customer service: In close collaboration with customers and their logistic partners, Lamb Weston / Meijer offers just-in-time deliveries that reduce stock levels and as a result free up customers' working capital.

Growing globally, the brand has maintained separate identities in different parts of the world. "This is a significant step in the journey of Lamb Weston® to leverage our global presence, drive profitable growth and strengthen worldwide brand recognition," said Mascha Leijten, Marketing and New Business Development Director of Lamb Weston / Meijer.

Please visit www.lambweston.eu for more information.