The new campaign from the GroentenFruit Bureau, to promote bell peppers, focuses on mothers with young children.
Last April CBS and RIVM announced that only one quarter of the population meets the dietary guidelines of the Health Council. For young children and adolescents it seems as though eating enough fruits and vegetables barely plays a role in their daily diet. Approximately 30% of children in Dutch primary schools eat enough fruits and vegetables, and only 14% of adolescents in the age group 12 to 16 year olds meet the guidelines.
The GroentenFruit Bureau wants to promote bell peppers through their new European campaign 'Time for bell peppers', to help mothers with young children make tasty and healthy bell pepper dishes in a simple manner at any time of the day. From mid-June to October new recipes will be regularly unveiled on the campaign website http://www.tijdvoorpaprika.nl/ and on their Facebook page.
'Time for bell peppers'
Claire van den Heuvel, owner of Bluebelle Foodworks and co-author of recipe books for children, is the ambassador for the campaign. From now until November she will regularly come up with new recipes that perfectly fit with the time of the year: "I know how difficult it is for a mother with young children to make something tasty and healthy in a short amount of time. That is why I am helping other mothers!"
The website http://www.tijdvoorpaprika.nl/ is central in the Colorful taste campaign. There are short videos in which Claire shows how easy bell peppers are to clean, prepare and add into new recipes; recipes that she has specially made for mothers with young children. The emphasis is on the ease of preparation and the versatility of this healthy vegetable.
The website http://www.tijdvoorpaprika.nl/ is central in the Colorful taste campaign. There are short videos in which Claire shows how easy bell peppers are to clean, prepare and add into new recipes; recipes that she has specially made for mothers with young children. The emphasis is on the ease of preparation and the versatility of this healthy vegetable.
The campaign will be launched in Germany, the United Kingdom and the Netherlands. The campaign is being financed with support from the European Union.
Four reasons to eat bell peppers
Four reasons to eat bell peppers
1. Of the most commonly eaten fruits and vegetables bell peppers contain the most vitamin C. They contain more than double the vitamin C that's in oranges.
2. Bell peppers are suitable for everyone and fit into every diet. Bell peppers are fat-, sugar-, carbohydrate- and gluten-free and contain very few calories.
3. You don't have to be a chef to prepare bell peppers. They are easy to add to a hot meal, but you can also eat them raw as a snack. When raw they retain the most vitamins.
3. You don't have to be a chef to prepare bell peppers. They are easy to add to a hot meal, but you can also eat them raw as a snack. When raw they retain the most vitamins.
4. There is something for everyone: from the hard block bell peppers that come in four colors and tastes, to the smaller, sweeter orange snack bell peppers.