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Elisa Zani

Italy: Good start to campaign Solatia mini-watermelons

Solatìa, the brand that identifies the extra-premium produce of Granfrutta Zani PO, is ready for summer with something new.

The product range now includes mini-watermelons, cultivated on almost 40 hectares in Campania, Basilicata and Emilia Romagna.



"We selected the Monacò variety, which is very appealing and has a red flesh with few seeds and an excellent texture. Fruits weight 2-2.5kg and have a Brix level of over 12°," explains marketing manager Elisa Zani.



Solatia mini-watermelons are sold in 40x60cm cardboard crates. 

"The campaign started in early June and will continue until August. We are working with Italian and foreign retailers. Abroad, we have to deal with competition from Spain but we do get high-quality produce."



"We truly believe in the Solatia project and only select the varieties with superior flavour and shelf-life. We also sell apricots, plums, peaches and nectarines."



"The new Solatia website has recently gone online, it is fresh and contemporary to make our fruit stand out. All the secrets behind our excellent quality and nutritional standards can be found in the Quality, Products, Communication and News sections."

Contacts
OP Granfrutta Zani

Elisa Zani
Via Monte Sant'Andrea
48018 Granarolo Faentino (RA) - Italy
Ph.: (+39) 0546 695211
Fax: (+39) 0546 41775
Email: elisa@granfruttazani.it
Web: www.granfruttazani.it

Author: Raffaella Quadretti
Copyright: www.freshplaza.it
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